Skip Navigation

Mission Possible: Get in the Door and Get What You Came For

From getting the visit to getting the gift, this step-by-step talk will outline what you need to do to make effective use of your time on donor visits, and eventually get the gift you came for. Learn proven strategies, guiding principles, and tips to help you help your organization. These principles are pulled from the latest research in social psychology and human dynamics. The strategies and tips I cover are road-tested and pulled from 'what works' in hundreds of real-life prospect visits. This session will give you the language and the confidence so you too can 'have them at hello.'

Learning Objectives:
  • Understand how you set up a donor visit for success
  • Learn principles for effective cultivation that drives toward an ask
  • Understand the social science principles that help make it more likely your prospect will want to say yes to a gift.

ABOUT THE PRESENTER: Anne Melvin, J.D., is currently the Director of Training and Education, developing and implementing all training programs at Harvard’s central fundraising office. She has worked as both a volunteer and a professional in the field of development for the past two decades and specialized in gift planning for many years. She directed the planned giving marketing program for the Faculty of Arts and Science at Harvard, tripling its lead generation and revamping the marketing approach. She trains non-profit development staff nationwide through her private practice, ATM Consulting. Prior to joining Harvard, Anne practiced real estate law in the Boston area. She is a cum laude graduate of Williams College and holds a J.D. from the Boston University School of Law.

Location: First Commercial Bank, 4th Floor Conference Room
Date: March 22, 2018 at 11:30
Lunch: Bring Your Own Lunch

AFP Quick Poll


Required indicates a required field

Mar 14 - AFP Announces 2018 Class of Distinguished Fellows
AFP has announced its 2018 class of Distinguished Fellows: Ken Frisch, ACFRE; Jim Greenfield, ACFRE; and Abbie von Schlegell, CFRE. ... more >
Mar 14 - Member Spotlight: Cherrelle Duncan
AFP interviews one of our first Outstanding Young Professionals, Cherrelle Duncan, and discusses what she's learned so far in her career and what she thinks the profession needs to be better! ... more >
Mar 13 - AFP Top Ten Fundraising Tips (Week of March 12, 2018): Fundraising Letters, Time Management, Making the Ask & More!
(Mar. 12, 2018) Our weekly round-up of blog posts, articles, videos and other resources to help you keep on top of latest trends and reach your fundraising goals. ... more >
Mar 13 - AFP Board for 2018
AFP membership has approved the association's proposed slate of board of directors for 2017. ... more >
Mar 8 - AFP Launches New Campaign to Address Gender Inequity in Fundraising
On International Women’s Day, AFP has launched the Women’s Impact Initiative (WII) to address issues of gender inequity in the fundraising profession and charitable sector, including sexual harassment, salary inequality, and the lack of women in senior leadership roles. ... more >